Ras Al Khaimah Economic Zone (RAKEZ) hosted an insightful and practical session for SMEs at Compass Coworking Centre, focused on helping business owners better understand the numbers that drive performance and profitability.

Titled “Understanding Your Numbers – Without Being a Finance Expert,” the session brought together founders, entrepreneurs, and decision-makers for a discussion on cash flow, margins, and financial visibility. Designed specifically for business leaders without a finance background, the session addressed one of the most common challenges faced by SMEs: making confident decisions without fully understanding the financial metrics behind them.

The discussion explored how businesses can move beyond sales-focused thinking and gain clarity on the numbers that truly impact profit and sustainability. Attendees learned how to identify early warning signs, improve pricing decisions, and use financial insight to guide smarter growth and investment strategies.

The session was led by industry experts Michael Chu and Pramod Dhalwani, who shared practical frameworks and real-world insights to help participants strengthen financial awareness without unnecessary complexity.

Commenting on the initiative, RAKEZ Group CEO Ramy Jallad said: “Growth without financial clarity is risky. When business owners understand the numbers that shape their margins and cash flow, they make stronger decisions and build more resilient companies. Through such expert-led sessions, we remain focused on enabling our business community to lead with insight, not uncertainty.”

Through initiatives like these, RAKEZ continues to reinforce its direction of equipping businesses with the tools, insights, and connections needed to operate confidently and grow sustainably.