Outback Armour Suspension FZE
UAE operations established
Australia, UAE and USA
Founded and owned by Richard and Lorelle Catelan, Outback Armour has built its reputation around a clear purpose: delivering reliable, heavy-duty suspension solutions capable of performing in demanding applications and challenging operating conditions.
Headquartered in Australia, the company developed extensive expertise in 4x4, armoured and specialist vehicle suspension, building an international reputation for engineering quality and fit-for-purpose solutions.
In 2016, Outback Armour established its UAE operation, creating a strategic regional base and strengthening its ability to serve its growing international customer network. Entering a new and diverse market required the company to establish the right local structure, build relationships with customers and industry partners, and ensure that the engineering standards, reliability, technical expertise and customer service associated with the Outback Armour name were maintained.
The company continued its international expansion in 2020 with the opening of its USA branch. Together, its operations in Australia, the UAE and the USA provide a strong platform from which Outback Armour supports customers across markets worldwide.
“Our success is not only about business growth. It is about the relationships we have built, the reputation we have established and the team that continues to drive us forward.”
Outback Armour’s success is built on its specialist suspension knowledge, product quality and extensive experience in some of the most demanding vehicle applications.
Its expertise spans armoured vehicle suspension and heavy-duty suspension solutions, supported by a range of battle-proven components engineered to withstand increased vehicle weights, difficult terrain and challenging operating environments. Reliability, durability, safety and performance remain central to the company’s approach, particularly across military, armoured and specialist vehicle applications. Rather than taking a one-size-fits-all approach, Outback Armour focuses on understanding the specific requirements of each customer and providing reliable, fit-for-purpose solutions backed by technical expertise and responsive customer service. Maintaining substantial inventory also enables the UAE operation to respond efficiently to customer requirements and provide dependable support across the markets it serves.
The development of the UAE operation has been a particularly important part of the company’s international journey. Since becoming General Manager in 2020, Nadia Ferreira has led the operation through continued growth while strengthening Outback Armour’s presence within the military, armoured vehicle and specialist vehicle sectors. She credits the operation’s progress to the technical knowledge, commitment and collective effort of the team, alongside the continued vision and trust of company owners Richard and Lorelle Catelan.
RAKEZ has supported that journey since Outback Armour established its UAE operation in 2016. Its services, guidance and business environment helped make the setup process straightforward and provided the company with a foundation from which to develop its UAE presence while supporting its wider international business. Continued responsive assistance has enabled the team to remain focused on serving customers and growing its operations.
Looking ahead, Outback Armour plans to further strengthen its UAE presence while continuing to expand its international reach.
The company sees significant opportunities across the military, armoured and specialist vehicle sectors as demand continues for dependable heavy-duty suspension solutions capable of supporting increasingly demanding vehicle applications. Its focus will remain on reliable products, battle-proven components, technical expertise and strong customer support as the business continues to grow globally.
With established operations in Australia, the UAE and the USA, Outback Armour is well positioned to continue supporting customers around the world. For the company, that growth is about more than expanding its footprint; it is also about the relationships it has built, the reputation it has established and the team driving the business forward.