Helios Perfumes and Cosmetics
Chose RAKEZ as its strategic base
Employees work across its facilities
Helios’s journey began with trading packaging components for cosmetics and perfumery across the EMEA region. Recognising the market's potential, the company established its first manufacturing unit in North India, focusing on personal care, cosmetics, and perfumery products. Encouraged by early success, founder Dr. Parvesh Kumar, a qualified medical professional, turned entrepreneur, pursued a broader global vision.
In 2018, Helios identified Ras Al Khaimah, UAE, as a strategic base for its next leap. With RAKEZ as a supportive partner, Helios secured a prime industrial site in Al Ghail, along with adjoining land to accommodate future expansion. RAKEZ provided timely approvals, efficient infrastructure, and critical utilities, laying a seamless foundation for the UAE manufacturing facility, even amid the challenges during the pandemic.
This marked the start of Helios’s transformation into a cross-continental manufacturing and R&D powerhouse, offering end-to-end solutions to clients ranging from startups to global giants.
“I had no roadmap, just belief and perseverance. We’ve built Helios not only as a business but as a force that empowers over a thousand families and reflects the values we stand for – resilience, responsibility, and relentless innovation.”
Helios’s competitive edge lies in its full-spectrum integration, from design and R&D to manufacturing and logistics, built patiently over decades through trusted partnerships. RAKEZ has played a steady role in this success by offering regulatory guidance, product registration support, and technical oversight that aligns with international benchmarks.
Today, Helios is a trusted partner to brands like Fogg, Yardley, Park Avenue, The Man Company, Himalaya, Bella Vita, and Titan. Its advanced manufacturing facilities in India and the UAE create scalable, sustainable solutions for clients worldwide. The company’s innovation pipeline is fuelled by cross-functional teams and a pulse on global trends, many of which converge in the UAE’s dynamic and diverse market. Sustainability is central to Helios’s operations, with a strong emphasis on eco-friendly formulations, smart packaging, and responsible sourcing.
A significant point of pride for Helios is contributing to the global recognition of ‘Made in UAE’ as a mark of excellence, through the unwavering institutional support from RAKEZ. During unforeseen challenges, such as weather disruptions, RAKEZ’s quick response and problem-solving approach ensured smooth continuity and growth.
Looking forward, Helios aims to deepen its presence in developed markets while reinforcing its core operations in India, China, and the Middle East. Strategic upgrades to infrastructure, the adoption of AI-driven operations, and the recruitment of top-tier talent are already underway.
RAKEZ remains a strategic growth partner, facilitating infrastructure improvements, compliance enhancements, and continued access to business-friendly services that promote long-term investment. This collaborative relationship strengthens Helios’s ability to remain agile and responsive in a fast-changing global environment.
The company’s Founder, Parvesh Kumar, envisions a future where bold ideas, smart technology, and ethical leadership create brands that resonate globally. He encourages emerging entrepreneurs to stay ahead of trends, embrace disruptive thinking, and cultivate a culture of innovation.
As Helios continues its journey, it carries forward a legacy of success and the mission to create impact, powered by integrity and partnerships that matter.