From local glow to global shine

Carrot Sun’s story began in 1990, beneath Lebanon’s warm skies, with one mission: to create a natural tanning product that delivers more than just a tan—it delivers a glow. Trusted for its iconic golden finish, the brand became a staple across 15 countries.

In 2021, Carrot Sun entered a defining new chapter by relocating to the UAE. Drawn by the region’s forward-thinking beauty sector and international reach, the move was both ambitious and challenging. The transition required adapting to new regulatory environments, restructuring supply chains, and reformulating products to meet global expectations. During this critical phase, RAKEZ played a vital role in making the transition seamless, offering streamlined company set-up, licensing assistance, and access to industrial infrastructure, allowing Carrot Sun to retain full ownership and quickly establish a strong operational base in a new country.

Now present in over 30 countries, Carrot Sun continues to shine as a brand rooted in heritage and trusted innovation. Known for delivering fast, natural results, the brand has remained ahead of the curve by upgrading formulations and expanding its product line beyond tanning. Customer trust, built since the 1990s, remains its proudest achievement, setting it apart in a market where many have tried to imitate its success.

This success has been enabled by a supportive business environment in the UAE, where RAKEZ provided responsive account management, ongoing compliance guidance, and scalable production facilities. These resources empowered Carrot Sun to improve efficiency, adapt to market demands quickly, and focus on innovating its portfolio. With RAKEZ as a strategic partner, the brand evolved into a more agile, future-ready version of itself, while staying deeply connected to its original mission.

Looking ahead, Carrot Sun aims to become a truly global name in sun wellness. The roadmap includes launching inclusive skincare products, exploring high-growth markets, and expanding manufacturing capacity. As demand rises, plans for facility expansion are already supported by RAKEZ’s flexible infrastructure and continuous collaboration, ensuring that growth is not only possible—but sustainable.

With a commitment to quality, authenticity, and customer care, Carrot Sun is now more than a tanning brand. It’s a glowing legacy—ready to illuminate new markets, powered by vision, innovation, and trusted partners.