Passion for perfection – Al Mirage Perfumes

Founded in April 2014, Al Mirage Perfumes emerged from a deep-seated passion for the art of fragrance. Guided by its visionary owners—Mohamed Iqbal Abdul Sattar, Murtuja Saleh, and Asif Iqbal—the company aimed to redefine the standards of the perfume industry.

Nestled in Ras Al Khaimah’s Al Hamra non-free zone, the company occupies a 60,000 ft² space that houses its production facilities, offices, warehouse, and staff accommodations. After two years of rigorous market research, Al Mirage began operations in June 2016, offering a diverse range of products, from perfumes and bakhoor to deodorants and air fresheners. Serving markets across the Middle East, Europe, Africa, and Asia, Al Mirage quickly established itself as a name synonymous with high quality, customer satisfaction, and precision manufacturing.

However, like any new business, the early days were fraught with challenges. Developing a viable financial plan, building market recognition, and assembling a skilled team required resilience and strategic thinking. “Discovering our passion, understanding our market, and trusting a capable team to share our vision were key,” shared the founders. These lessons became the foundation of a company that prioritises innovation, excellence, and customer focus.

Al Mirage Perfumes Factory’s ascent to success was catalysed by its partnership with RAKEZ (Ras Al Khaimah Economic Zone). RAKEZ provided the company with a fast and efficient business setup process, tailoring solutions to fit its specific needs. The convenience of RAKEZ's one-stop shop for government services, coupled with its streamlined facilities, enabled Al Mirage to focus on growth rather than bureaucracy.

“RAKEZ’s friendly and efficient approach, both in physical and online processes, made setting up and scaling seamless,” noted the team. Through RAKEZ’s dedicated zones and cost-effective resources, Al Mirage accessed everything they needed to thrive—from infrastructure to ongoing business support.

This support helped Al Mirage deliver on its promise of excellence. Their products are a testament to sustainable innovation, employing processes that minimise environmental impact while maximising quality. Their achievements include exceeding sales targets, launching new products that significantly increased market share, and enhancing operational efficiency through process improvements. Recognised for their proactive approach to client satisfaction, the company has become a benchmark in the fragrance industry.

Looking ahead, the company envisions a future of growth and innovation, with RAKEZ as an enduring partner. The company plans to expand its production facilities, adopt advanced technologies, and continue its focus on research and development to meet evolving industry demands. Their commitment to value-added services, such as technical support and after-sales care, will further strengthen relationships with customers.

Geographic expansion is also a priority. While Al Mirage already serves markets across four continents, it aims to penetrate new regions, leveraging exhibitions, trade publications, and strategic partnerships to enhance brand visibility. With RAKEZ's ongoing support, including access to global markets and business-friendly policies, these aspirations feel not only achievable but inevitable.

“RAKEZ’s tailored solutions and their commitment to being a partner in our growth make them indispensable to our journey,” said the founders.