Engineering Quality, Trust and Growth – Seara

Founded more than seven decades ago, Seara entered the global food industry with a clear mission: to deliver safe, high-quality, and dependable protein solutions to consumers around the world. Over the years, the company has grown into one of the leading names in the meat and poultry sector, backed by strong values of quality, innovation, and operational excellence.

As Seara expanded internationally, it faced challenges related to supply chain development, regulatory alignment across different markets, and managing large-scale industrial operations. These challenges were addressed through disciplined leadership, investment in advanced manufacturing, and a strong commitment to efficiency and continuous improvement, enabling Seara to build a trusted global presence.

Seara’s success has been driven by innovation, operational discipline, and a strong customer-centric approach. The company learned early on the importance of agility, empowered teams, and data-driven decision-making to effectively manage complex international operations and sustain long-term growth.

What truly differentiates Seara is its ability to combine global expertise with local execution. In the Middle East, the company delivers products tailored to regional preferences while maintaining world-class quality and food safety standards, ensuring relevance, trust, and consistency for consumers.

In Ras Al Khaimah, Seara achieved remarkable milestones, including securing around 10% market share within four years and increasing production capacity by more than 300% through vertical expansion and technology adoption. RAKEZ played a key role in this journey by enabling smooth setup, supporting phased expansion, and facilitating critical infrastructure, including wastewater management systems to ensure full environmental compliance.

Looking ahead, Seara aims to further strengthen its regional footprint by expanding processing capacity, increasing automation, and upgrading technology to enhance productivity and efficiency. The company will continue investing in innovation to meet evolving consumer needs and market growth.

With its strong foundation, disciplined strategy, and long-standing partnership with RAKEZ, Seara is well positioned for sustained expansion and to continue shaping the future of the regional food industry from Ras Al Khaimah.