Strategic clarity, local insight and measurable growth – Nine Seven One

Founded by Dirk Wagner in July 2022, Nine Seven One Global Solutions was established with a clear mission: to help ambitious companies successfully enter and scale within the Middle East. The company was born from a recurring observation – While many international businesses recognise the strong potential of the GCC, they often struggle to convert opportunity into concrete revenue due to limited regional insight, relationships, and sales infrastructure.

With more than 25 years of experience in sales and business development, Wagner set out to build a consulting partner that goes beyond strategic advice. From day one, Nine Seven One positioned itself as a hands-on growth enabler, supporting clients directly in customer meetings, negotiations, partnership discussions, and pipeline development.

In its early days, the company faced the typical challenges of a new entrant: building brand visibility, earning trust in a relationship-driven market, and differentiating itself from generic consultancies. These challenges were addressed through a strong regional presence, clear positioning around measurable outcomes, and disciplined focus on B2B growth and market entry strategy.

Nine Seven One’s success has been driven by its ability to bridge European B2B sales expertise with deep on-the-ground understanding of GCC markets. Unlike traditional consultancies that deliver strategy presentations without execution support, the firm remains actively involved throughout the growth journey, translating boardroom strategies into practical, revenue-generating actions.

The company supports clients across fintech, technology, software, health-tech, and professional services, helping them refine positioning, identify target segments, open doors to decision-makers, and establish structured go-to-market frameworks.

A defining achievement has been enabling companies to move from “considering expansion” to securing first deals and building sustainable sales pipelines within the region. Through senior-level engagements, strong regional networks, and active participation in high-level negotiations, Nine Seven One has accelerated market entry timelines and strengthened client confidence.

RAKEZ played an important role in this journey by providing a lean, entrepreneur-friendly set-up that allowed the company to establish operations in the UAE quickly and efficiently. The clear licensing process, transparent structure, and digital service capabilities enabled Nine Seven One to focus fully on building its client portfolio and expanding its regional footprint.

Looking ahead, the company aims to deepen its presence across the GCC, with particular focus on Saudi Arabia, Qatar, and Oman, while continuing to strengthen its base in the UAE. The company is developing modular, scalable offerings including structured market entry programmes, strategy sprints, and recurring advisory formats designed to give founders and leadership teams clear roadmaps for sustainable growth.

With disciplined positioning, a strong regional network, and continued partnership with RAKEZ as a growth platform, Nine Seven One aims to support international businesses entering the Middle East and remain a trusted catalyst for measurable, long-term expansion.