Augustus Media
social media followers
in the Lovin’ network
Founded in 2015, Augustus Media began with a vision to create media brands that are more local, immediate and culturally relevant. Recognising changing audience preferences, the company developed Lovin’, a hyperlocal publishing brand that has grown into a network spanning more than 30 cities, reaching millions of people monthly and building a social community of over 13 million followers.
Establishing audience trust while developing a sustainable commercial model presented early challenges. Augustus Media addressed these by investing in local editorial teams, understanding its audiences and continuously adapting its products and formats to changing consumer behaviour.
Over the years, the company has expanded beyond digital publishing into business and sports media, live broadcasting, podcasts, events and branded content. Through brands including Smashi Business, Smashi Sports and ODEUM, Augustus Media has built a diversified regional media business while remaining committed to creating content that reflects the communities it serves.
"Stay close to the problem you are trying to solve and even closer to the people you are solving it for. Growth rarely happens exactly according to the original plan. Building a strong business requires a clear vision, but equally, the flexibility to evolve that vision as new opportunities emerge.”
Augustus Media’s success is built on combining hyperlocal relevance with regional scale. Its locally embedded editorial teams create content that resonates with individual communities, supported by the company’s technology, creative capabilities and regional network. This approach enables its brands to maintain strong local connections while reaching audiences across multiple markets.
Diversification has been central to its growth. Smashi Sports has secured broadcast rights and partnerships with organisations including the UAE Football Association and UAE Basketball Association, helping bring thousands of local and regional sporting fixtures to audiences. Lovin’ has also expanded beyond digital publishing through a 24/7 FAST television channel available on connected television platforms.
The company’s achievements have earned industry recognition, with Lovin Dubai receiving the Outstanding Crisis Coverage award at the 2026 Emirati Media Forum and Smashi Sports previously being recognised as Best Sports Initiative of the Year. These milestones reflect Augustus Media’s commitment to developing media products that respond to audience needs and emerging opportunities.
RAKEZ has supported Augustus Media’s growth in Ras Al Khaimah through its infrastructure, business support and local market expertise, providing a foundation for developing its operations in the emirate. This presence has also strengthened the company’s connection with the local community through Lovin Ras Al Khaimah, a dedicated platform celebrating the emirate’s people, businesses, destinations and culture.
Looking ahead, Augustus Media plans to strengthen its regional presence while exploring opportunities in new markets and expanding the reach of its media brands.
The company aims to grow Lovin’ across existing and new cities while investing further in Smashi Sports through additional broadcast rights, production capabilities, technology and distribution. It will also continue developing video, podcasts, connected television, live experiences and new content products.
With a growing portfolio and established regional network, Augustus Media remains focused on building media brands originating from the region that can achieve regional and international scale, while staying true to its founding vision of telling stories that matter to the communities it serves.
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