Ace Group

Ace Group was established by Gunashil Shetty, widely known as Mr. Udupi, following years of hands-on industry experience in the UAE. Encouraged by strong supplier relationships and international partners, the company began its journey in Dubai in 2002 as Ace Crane Systems, offering overhead cranes and lifting equipment.

Initially operating from a small warehouse in Al Quoz, the business started as a trading and service partner, outsourcing manufacturing to overseas suppliers. Over time, Ace Group strategically transitioned towards the Northern Emirates, recognising the operational and economic advantages offered by the region.

Setting up operations in RAKEZ marked a pivotal milestone. The company established its own worker accommodation facility, delivering significant cost efficiencies and smoother daily operations. This integrated setup proved particularly critical during the COVID-19 period, when Ace Group’s RAKEZ plant continued operations uninterrupted, supported by on-site workforce accommodation.

Today, Ace Group stands as a testament to long-term growth enabled by the UAE’s supportive business environment, strong infrastructure, and forward-looking leadership.

What sets Green Rock apart is its ability to offer truly sustainable packaging that does not rely on conventional plastic coatings. Its paper cups and lids can be recycled as paper, are PFAS-free, and are suitable for home composting, making them a forward-looking solution for responsible brands. Today, the company supplies both independent coffee shops and major corporates, including Marks & Spencers.