RAS AL KHAIMAH, 9 May 2018: Ras Al Khaimah Economic Zone (RAKEZ), one of the fastest growing economic zones in the Middle East, has received two prestigious wins at Transform MENA Awards 2018, taking home silver awards for both ‘Best Corporate Rebrand Following a Merger or Acquisition’ and ‘Best Internal Communication during a Brand Development Project’ categories.
Now in its fifth year, Transform MENA Awards recognises branding excellence in the region annually through a careful evaluation process by a judging panel of industry experts. The trophies were received by the RAKEZ team during a gala ceremony at Dubai’s St Regis Hotel.
“The feeling is amazing! We’re absolutely proud that our brand has been recognised by an esteemed award-giving body, and this goes without saying that these remarkable wins are thanks to the dedication and passion of everyone at RAKEZ,” said Ramy Jallad, Group CEO of RAKEZ, RAK Free Trade Zone and RAK Investment Authority. “What made these recognitions even more special is that they came just a few weeks after RAKEZ’s first anniversary – an inspiring way to send us off to our second year. This truly calls for a celebration.”
Jallad added that the economic zone believes in the importance of having a strong brand in today’s competitive market. “We have spent a great deal of time polishing every detail of RAKEZ, from the brand’s visual representation and communication strategies to the range of products and services it offers. But as they say, ‘Rome wasn’t built in a day,’ so you can expect that we’ll continuously develop RAKEZ as a nurturing business hub that offers unparalleled client experience.”